It’s becoming extremely difficult for B2B businesses to manage AdWords effectively. The competition is high but the search volume is low. Running ads while making use of AdWords proves to be more expensive than running ads on any other social media platforms. Google Analytics will give you a better understanding of typically slow periods for your company.
An irrelevant search is the one which is basically a direct result of having used a very broad phrase match. Ad extensions will help your ads with more room on the search results. Taking a look at what your competition is working on is important. You need to build your landing page for mobile users first, as that is where the majority of searches come from. To know more about this, read the article here.