Just a few weeks back, Apple introduced its new range of iPhones followed by iOS 12 update. The new OS packs tons of features along with some unheard advances in mobile technology.
Over the time, we have seen Apple launch bigger screen sizes packing smaller, more powerful chips. The new A12 Bionic chipset handles the powerful functions which the new iPhone delivers.
Talking about iOS 12, the new update also boosted Apple’s previously engineered ARKit for Augmented reality app development. The improved ARKit 2.0 brings many features along with it.
The future of Apple’s ARKit 2.0 and potential uses
According to Apple, ARKit is a working combination of motion tracking, camera scene capture, advanced scene processing, and display convenience to ease the task of building AR experience. These technologies can be used to create multitude of AR experiences that work with the help of either the front camera or the rear camera on iOS devices.
Before diving into the benefits, one thing worth mentioning is the new file type Apple introduced in ARKit 2.0. USDZ which can be better described as zero-compression, unencrypted zip archive or Universal Scene Description, is a relatively smaller file size shareable across all devices. Adobe has already announced native support for USDZ across all its applications.
Be it an app developer or an iOS app development company, ARKit makes it easy for them to add marketing and advertising activations that are contextual to the user’s location, which existing products they have with them with the help of object detection and image tracking.
QR codes of today will eventually be replaced by reference images. QR showed great promise to advertisers and marketers but it was too clunky to become ubiquitous.
Think about the futuristic idealism at play. Out of the numerous possibilities for its applications, imagine one could convene a lifelike figure in an unknown airport or a mall to find what you’re looking for, as if being guided by a real person.
TrueDepth sensor in the front-camera from the future iPhones could perform sentiment analysis based on the facial expressions. These expressions and face mapping can then be used to make characters in mobile games.
Restaurant could come up with a visible overlay over the door, which can show ratings and menus of restaurant and bar.
Bird watching could be an entirely where every species that enters the field of view is immediately identified on the camera screen.
If reports are to be believed, Apple is working on AR glasses internally. If AR is as revolutionary Apple hopes and if the experiment with the glasses work out well, it could be another watershed moment like the first iPhone.
Apple is making a great effort to turn the idea of Augmented reality into mainstream; turning things a reality. Investors are happy with the current status of the company and the future does look bright too. Not just the investors, even iOS developers, iOS app development companies are largely going to benefit with Apple’s bold moves.